The Fischer Group's New Web Site Aims to Simplify New Home Search

CINCINNATI - The Fischer Group, which recently announced its best sales quarter in two years, is proud to announce the launch of its redesigned Web site, www.fischerhomes.com.

The new site is user-friendly and showcases the breadth of product offerings from Fischer Homes, Maple Street Homes and Grand Estates. The site structure includes tabbed browsing and puts locations, prices and designs in the forefront to make it easier to search for new homes.

With Fischer's expansion into other markets, including Columbus, Ohio, the company wanted to ensure that the site provided easy-to-find information for all geographic areas. The site navigation has been simplified and Google Maps can help visitors pinpoint their locations. More images and photos were added to help visitors get a thorough first look at the homes.

"We know that people go online first when they decide to search for a new home. So, having an effective Web site is a priority for us," said Brian Fannin, Fischer Homes' Director of Marketing. "The changes we made to the site have created a better end-user format and allow for greater intuitive operation."

The site was a collaborative effort between internal Fischer Homes associates, Meister Design and GPI Solutions.

About Fischer Homes

Fischer Homes (www.fischerhomes.com), a member of The Fischer Group, has been building homes throughout Ohio, Northern Kentucky, and Indiana since 1980. The Fischer Group companies maintain customer satisfaction ratings of 98%, have more than 60 new home neighborhoods throughout Ohio, Kentucky, and Indiana, and offer home choices for people in all stages of life. Fischer Homes range in price from the $80s to the $700s.